Three Things to Consider in Creating Unique Business Cards

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Business cards of yesteryears were traditionally done in black and white and used very simple graphics. Thanks to advances in printing technology, you can now choose to create professional business cards using dynamic designs, different colors and interesting materials, and a whole lot of other exciting ways to make your card unique, memorable and leave a positive impression.

Unique business cards are crucial to one’s attempt to expand his or her business network. However, there is more to making your business card unique than simply adding colors with your contact info on a sturdy paper stock. You need to think outside the box and be creative in combining different business card design elements to come up with a truly unique card. For suggestions on how to do business card printing properly, here are some points that you may want to remember:

Color - There are several ways you can combine and use colors to your advantage in bringing out vibrant designs that effectively reflect your business identity. For creative use of colors, you may try applying gradients. Gradients can add depth to the colors in your business card, giving it a more appealing look. You may also consider using shadow effects and 3D images for a more distinct way of showcasing your contact information.
Materials - Business cards are traditionally printed on a sturdy card stock. Although this type of material is still dependable in giving your cards a professional look, there are other materials that are as reliable and useful in creating a unique appearance and feel. Plastic and metal are some of the optional premium business card materials that are becoming popular in recent years. If you want to give your card that exceptional edge, you may want to try these and other types of alternative materials.

Shape - The most common shape for business card is either the rectangle or the square. However, you may consider printing your card in other distinct shape to make it more interesting – you may even use your line of business as inspiration. For example, if you are in the business of selling cards, you may want to shape your business card like a Volkswagen Beetle or a large car key. By giving your business cards a distinctive shape, you are making them more memorable to your prospective customers, thus increasing your brand’s recall.

Your business cards are more than just simple networking tool that contains your contact information. They are also effective in marketing your business to people who might have never heard of you. This is why it is always a good idea to invest in high quality business card printing. Don’t just print your cards through your desktop printer. A professional printing service provider can offer you more options in terms of ink colors, die cut design and raw materials. Contrary to what many people think, commercial printing is not that expensive, especially if you consider that you are getting more value for your money when you choose to get your cards done by a professional printer.

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Article By: Kaitlyn Miller

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