Companies need to keep marketing, even when times are tougher. Cutting back on marketing efforts is bound to produce fewer leads and this in turn impacts on sales. Sales and marketing managers are most likely having to work with reduced budgets right now, so return on their spend is absolutely crucial. New modern marketing techniques revolve around technology, but that's not to say there's no place for the tried, tested and traditional. Direct mail offers a different way to target prospective customers and reach out with promotional messages. An email can be ignored or deleted. That's much harder to do with a letter that comes through the door.
The main drawback with direct mail, especially for smaller businesses, is the amount of time and resource it takes to get a mail shot out of the door. Thanks to software packages and an email list, an e-shot takes no time at all. A mail shot is very different. All of those envelopes need to be stuffed. This often means taking skilled staff away from their main role temporarily to help with the exercise. It can be a massive waste of time, time that can be better employed elsewhere.
Thankfully mailing houses offer a smart solution, one that is a much more attractive alternative. They can take the whole project on from start to finish. All a business has to do is provide them with the text for the letter and they'll do the rest. They take care of the printing and distribution, which means a much more efficient experience for small businesses. They can reap all of the benefits of this kind of marketing experience while avoiding all of the pitfalls.
Mailing houses make new forms of marketing possible. There's a reason companies still use mail shots. It's because they still work. Give it a try to get more leads.
For more information please visit - www.btbmf.co.uk
Article By: John Arbuthnot