I get emails all the time from people who say things like “I want a blog, but I just don't know what to post about.” I can understand the dilemma, but honestly I think folks are making this harder than what it is.
2A question I would pose in counter-perspective is this: What is there to NOT blog about?
A web log (blog) is pretty much a digital journal. And the content you post can be as formal or informal as you want.
There really is no rigid guideline for what is required to make up a good blog post. Certainly if you are in the business of soliciting direct customer response through your blog there are techniques that will help you but in terms of general content you can and should feel free to post anything you want!
In fact a lot of business blogs include personal elements. One marketer I know refers to blogs as the human element, suggesting these utilities can add a stronger sense of personal interaction to a website's existing message.
I tend to agree, and if you look at my primary business blog you'll find anything from sales pitches, to product reviews, rants, and articles of a general interest to my audience. Once you get your blog software in place, finding things to post easy.
I recommend setting a goal of at least three blog posts per week, and then going with the flow and posting whatever content is appropriate at the time you login to write. Obviously if you are using a web log as the delivery platform for your newsletter you'll be posting regular issues anyway, and you can just begin to intersperse additional content as it becomes appropriate.
If you learn something of interest about your industry at a chamber of commerce seminar, post it. If you have an epiphany you want to share with your prospects, post it.
Blogs can be leveraged for much more than a traditional newsletter or update list. Just get into the habit of adding content on a regular basis and before you know it you'll have a great rhythm going.
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Tim Whiston is a full-time entrepreneur
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