If you have written an e-book chances are you want to sell it and make a profit. Who would not want to cash in on their hard work and efforts by selling the product they have produced? Well, it all comes down to advertising that e-book of yours. So, how do you make money writing and selling e-books? Here are a few ideas and suggestions you should keep in mind when getting ready to advertise your e-book.
Take Care When Choosing E-Publishers
Many e-book writers choose to work with e-publishers. These types of sites are actually self-publishing sites geared specifically to e-book authors. Not every e-book author uses an e-publisher. However, an e-publisher might be a good idea if you are new to the e-book business. The site will allow you to publish your e-book and may even help with promotion. In turn, the site will take a cut of your book sales. Many e-publishing sites offer e-book authors different promotional strategies and tips for free. Just be sure to do your research and if you think you can get by without an e-publisher, you may want to try that first. Alternatively, you can choose to publish the ebook yourself and use online storefronts such as PayLoadz Store to promote and sell your work.
Keep an Eye Out for Scams
While there is plenty of opportunity to make a profit selling your e-book online, there is also a high risk of falling victim to one of the many scams out there. Just be careful. For every legitimate website out there, you will find another that just wants to scam unsuspecting individuals. A good rule of thumb is to remember that if it seems too good to be true, it probably is. No website, not even a payment platform, can guarantee that people will want to buy your product. Always check for references and look for testimonials on reputable review sites.
Book review sites are a great place to advertise your e-book. Such sites are relatively safe of scams and get plenty of visitors. Though some book review sites cater only to traditionally published books, there are those that specialize in e-book reviews. Seek those out. These types of sites are particularly useful and cost effective since they are usually free to use.Join
Forums and Discussion Groups
Forums and discussion groups are great places to advertise your e-books. Active online writers are usually very well connected on the Internet, so this should actually be quite easy for you! A great way to get the word out about your e-book is to start a thread about it on the forum. Just be sure to check the forum rules regarding self-promotion to ensure that you are not violating any terms and conditions. Also, it is a good idea to include a link to your e-book (or the e-store that sells it) so that interested readers can check it out easily. Remember, every sale counts. So if a potential client converts to sale by clicking your signature in a forum post, well done!
The blogosphere is booming with thousands of blogs and more are launched every day. That means that blogs are a great way to find readership and buyers! As an online advertiser for any product, e-books included, having your own blog is very useful. You can promote your e-book and other products as well as publish relevant topics pertaining to your e-book’s subject. You should also appeal to other bloggers. Many bloggers are happy to publish reviews of e-books – especially when they get a copy for free!
Use Your Mailing List
Chances are you already have an electronic mailing list. Granted many of the names on that list may be friends, colleagues, family members, and neighbors, but do not let that stop you. Get the word out about your e-book to anyone that will listen. Word-of-mouth advertising is some of the best not only because it is free but because people are interested in what their associates have to say. If you have an existing email list for another business or e-book, by all means use that. Just be sure not to violate any SPAM regulations!
Use Pay-Per-Click Advertising
When you first release your e-book, pay-per-click (PPC) advertising may be your best bet. Generate some buzz and boost your sales by bidding on the keywords most relevant to your e-book topic. This allows you to target the audience that will really be interested in your e-book. There are many PPC services out there but take a good look at your payment platform and gateway. You may find that they also offer featured listings or their own version of PPC as well. Take advantage of every tool you can.Join an
Affiliate advertising is a really effective way of getting your products sold. This is especially true for e-books. Affiliate marketing allows for you to achieve sales by having others do your advertising for you. They do the work in exchange for a flat fee or percentage per converted sale. Just remember, affiliate programs are a dime a dozen these days, so do not be afraid to be picky. Look for one that meets your needs. You may even find one that specializes in the types of e-books and paypal digital goods you offer. The PayLoadz Affiliate program helps ebook authors promote their work through its high performance affiliate network.
So, even if you are new to the e-book world, you do not have to suffer with poor sales. Of course, this is not a comprehensive list of every way to advertise your e-book, but it is a good start.