StevePavlina.com was launched on Oct 1st, 2004. By April 2005 it was averaging $4.12/day in income. Now it brings in over
$200/day $300/day $400/day $1000/day (updated as of 10/29/06). I didnít spend a dime on marketing or promotion. In fact, I started this site with just $9 to register the domain name, and everything was bootstrapped from there. Would you like to know how I did it?
This article is seriously long (over 7300 words), but youíre sure to get your moneyís worth (hehehe). Iíll even share some specifics. If you donít have time to read it now, feel free to bookmark it or print it out for later.
Do you actually want to monetize your blog?
Some people have strong personal feelings with respect to making money from their blogs. If you think commercializing your blog is evil, immoral, unethical, uncool, lame, greedy, obnoxious, or anything along those lines, then donít commercialize it.
If you have mixed feelings about monetizing your blog, then sort out those feelings first. If you think monetizing your site is wonderful, fine. If you think itís evil, fine. But make up your mind before you seriously consider starting down this path. If you want to succeed, you must be congruent. Generating income from your blog is challenging enough ó you donít want to be dealing with self-sabotage at the same time. It should feel genuinely good to earn income from your blog ó you should be driven by a healthy ambition to succeed. If your blog provides genuine value, you fully deserve to earn income from it. If, however, you find yourself full of doubts over whether this is the right path for you, you might find this article helpful: How Selfish Are You? Itís about balancing your needs with the needs of others.
If you do decide to generate income from your blog, then donít be shy about it. If youíre going to put up ads, then really put up ads. Donít just stick a puny little ad square in a remote corner somewhere. If youíre going to request donations, then really request donations. Donít put up a barely visible ďDonateĒ link and pray for the best. If youíre going to sell products, then really sell them. Create or acquire the best quality products you can, and give your visitors compelling reasons to buy. If youíre going to do this, then fully commit to it. Donít take a half-assed approach. Either be full-assed or no-assed.
You can reasonably expect that when you begin commercializing a free site, some people will complain, depending on how you do it. I launched this site in October 2004, and I began putting Google Adsense ads on the site in February 2005. There were some complaints, but I expected that ó it was really no big deal. Less than 1 in 5,000 visitors actually sent me negative feedback. Most people who sent feedback were surprisingly supportive. Most of the complaints died off within a few weeks, and the site began generating income almost immediately, although it was pretty low ó a whopping $53 the first month. If youíd like to see some month-by-month specifics, I posted my 2005 Adsense revenue figures earlier this year. Adsense is still my single best source of revenue for this site, although itís certainly not my only source. More on that laterÖ
Can you make a decent income online?
Yes, absolutely. At the very least, a high five-figure annual income is certainly an attainable goal for an individual working full-time from home. Iím making a healthy income from StevePavlina.com, and the site is only 19 months oldÖ barely a toddler. If you have a day job, it will take longer to generate a livable income, but it can still be done part-time if youíre willing to devote a lot of your spare time to it. Iíve always done it full-time.
Can most people do it?
No, they canít. I hope it doesnít shock you to see a personal development web site use the dreaded C-word. But I happen to agree with those who say that 99% of people who try to generate serious income from their blogs will fail. The tagline for this site is ďPersonal Development for Smart People.Ē And unfortunately (or fortunately, depending on your outlook), smart people are a minority on this planet. So while most people canít make a living this way, I would say that most smart people can. How do you know whether or not you qualify as smart? Hereís a good rule of thumb: If you have to ask the question, you arenít.
If that last paragraph doesnít flood my inbox with flames, I donít know what will. OK, actually I do.
This kind of 99-1 ratio isnít unique to blogging though. Youíll see it in any field with relatively low barriers to entry. What percentage of wannabe actors, musicians, or athletes ever make enough money from their passions to support themselves? It doesnít take much effort to start a blog these days ó almost anyone can do it. Talent counts for something, and the talent that matters in blogging is intelligence. But that just gets you in the door. You need to specifically apply your intelligence to one particular talent. And the best words I can think of to describe that particular talent are: web savvy.
If you are very web savvy, or if you can learn to become very web savvy, then you have an excellent shot of making enough money from your blog to cover all your living expensesÖ and then some. But if becoming truly web savvy is more than your gray matter can handle, then Iíll offer this advice: Donít quit your day job.
What do I mean by web savvy? You donít need to be a programmer, but you need a decent functional understanding of a variety of web technologies. What technologies are ďkeyĒ will depend on the nature of your blog and your means of monetization. But generally speaking Iíd list these elements as significant:
Optional: podcasting, instant messaging, PHP or other web scripting languages.
Iím sure I missed a few due to familiarity blindness. If scanning such a list makes your head spin, I wouldnít recommend trying to make a full-time living from blogging just yet. Certainly you can still blog, but youíll be at a serious disadvantage compared to someone whoís more web savvy, so donít expect to achieve stellar results until you expand your knowledge base.
If you want to sell downloadable products such as ebooks, then you can add e-commerce, SSL, digital delivery, fraud prevention, and online databases to the list. Again, you donít need to be a programmer; you just need a basic understanding of these technologies. Even if you hire someone else to handle the low-level implementation, itís important to know what youíre getting into. You need to be able to trust your strategic decisions, and you wonít be able to do that if youíre a General who doesnít know what a gun is.
A lack of understanding is a major cause of failure in the realm of online income generation. For example, if youíre clueless about search engine optimization (SEO), youíll probably cripple your search engine rankings compared to someone who understands SEO well. But you canít consider each technology in isolation. You need to understand the connections and trade-offs between them. Monetizing a blog is a balancing act. You may need to balance the needs of yourself, your visitors, search engines, those who link to you, social bookmarking sites, advertisers, affiliate programs, and others. Seemingly minor decisions like what to title a web page are significant. In coming up with the title of this article, I have to take all of these potential viewers into consideration. I want a title that is attractive to human visitors, drives reasonable search engine traffic, yields relevant contextual ads, fits the theme of the site, and encourages linking and social bookmarking. And most importantly I want each article to provide genuine value to my visitors. I do my best to create titles for my articles that balance these various needs. Often that means abandoning cutesy or clever titles in favor of direct and comprehensible ones. Itís little skills like these that help drive sustainable traffic growth month after month. Missing out on just this one skill is enough to cripple your traffic. And there are dozens of these types of skills that require web savvy to understand, respect, and apply.
This sort of knowledge is what separates the 1% from the 99%. Both groups may work just as hard, but the 1% is getting much better results for their efforts. It normally doesnít take me more than 60 seconds to title an article, but a lot of experience goes into those 60 seconds. You really just have to learn these ideas once; after that you can apply them routinely.
Whenever you come across a significant web technology you donít understand, look it up on Google or Wikipedia, and dive into it long enough to acquire a basic understanding of it. To make money from blogging itís important to be something of a jack of all trades. Maybe youíve heard the expression, ďA jack of all trades is a master of none.Ē That may be true, but you donít need to master any of these technologies ó you just have to be good enough to use them. Itís the difference between being able to drive a car vs. becoming an auto mechanic. Strive to achieve functional knowledge, and then move on to something else. Even though Iím an experienced programmer, I donít know how many web technologies actually work. I donít really care. I can still use them to generate results. In the time it would take me to fully understand one new technology, I can achieve sufficient functional knowledge to apply several of them.
Thriving on change
Your greatest risk isnít that youíll make mistakes that will cost you. Your greatest risk is that youíll miss opportunities. You need an entrepreneurial mindset, not an employee mindset. Donít be too concerned with the risk of loss ó be more concerned with the risk of missed gains. Itís what you donít know and what you donít do that will hurt you the worst. Blogging is cheap. Your expenses and financial risk should be minimal. Your real concern should be missing opportunities that would have made you money very easily. You need to develop antennae that can listen out for new opportunities. I highly recommend subscribing to Darren Rowseís Problogger blog ó Darren is great at uncovering new income-generating opportunities for bloggers.
The blogosphere changes rapidly, and change creates opportunity. It takes some brains to decipher these opportunities and to take advantage of them before they disappear. If you hesitate to capitalize on something new and exciting, you may simply miss out. Many opportunities are temporary. And every day you donít implement them, youíre losing money you could have earned. And youíre also missing opportunities to build traffic, grow your audience, and benefit more people.
I used to get annoyed by the rapid rate of change of web technologies. Itís even more rapid than what I saw when I worked in the computer gaming industry. And the rate of change is accelerating. Almost every week now I learn about some fascinating new web service or idea that could potentially lead to big changes down the road. Making sense of them is a full-time job in itself. But I learned to love this insane pace. If Iím confused then everyone else is probably confused too. And people who only do this part-time will be very confused. If they arenít confused, then they arenít keeping up. So if I can be just a little bit faster and understand these technologies just a little bit sooner, then I can capitalize on some serious opportunities before the barriers to entry become too high. Even though confusion is uncomfortable, itís really a good thing for a web entrepreneur. This is what creates the space for a college student to earn $1,000,000 online in just a few months with a clever idea. Remember this isnít a zero-sum game. Donít let someone elseís success make you feel diminished or jealous. Let it inspire you instead.
Whatís your overall income-generation strategy?
I donít want to insult anyone, but most people are utterly clueless when it comes to generating income from their blogs. They slap things together haphazardly with no rhyme or reason and hope to generate lots of money. While Iím a strong advocate of the ready-fire-aim approach, that strategy does require that you eventually aim. Ready-fire-fire-fire-fire will just create a mess.
Take a moment to articulate a basic income-generating strategy for your site. If you arenít good at strategy, then just come up with a general philosophy for how youíre going to generate income. You donít need a full business plan, just a description of how you plan to get from $0 per month to whatever your income goal is. An initial target goal I used when I first started this site was $3000 per month. Itís a somewhat arbitrary figure, but I knew if I could reach $3000 per month, I could certainly push it higher, and $3000 is enough income that itís going to make a meaningful difference in my finances. I reached that level 15 months after launching the site (in December 2005). And since then itís continued to increase nicely. Blogging income is actually quite easy to maintain. Itís a lot more secure than a regular job. No one can fire me, and if one source of income dries up, I can always add new ones. Weíll address multiple streams of income soonÖ
Are you going to generate income from advertising, affiliate commissions, product sales, donations, or something else? Maybe you want a combination of these things. However you decide to generate income, put your basic strategy down in writing. I took 15 minutes to create a half-page summary of my monetization strategy. I only update it about once a year and review it once a month. This isnít difficult, but it helps me stay focused on where Iím headed. It also allows me to say no to opportunities that are inconsistent with my plan.
Refer to your monetization strategy (or philosophy) when you need to make design decisions for your web site. Although you may have multiple streams of income, decide which type of income will be your primary source, and design your site around that. Do you need to funnel people towards an order form, or will you place ads all over the site? Different monetization strategies suggest different design approaches. Think about what specific action you want your visitors to eventually take that will generate income for you, and design your site accordingly.
When devising your income strategy, feel free to cheat. Donít re-invent the wheel. Copy someone elseís strategy that youíre convinced would work for you too. Do NOT copy anyoneís content or site layout (thatís copyright infringement), but take note of how theyíre making money. I decided to monetize this site with advertising and affiliate income after researching how various successful bloggers generated income. Later I added donations as well. This is an effective combo.
Traffic, traffic, traffic
Assuming you feel qualified to take on the challenge of generating income from blogging (and I havenít scared you away yet), the three most important things you need to monetize your blog are traffic, traffic, and traffic.
Just to throw out some figures, last month (April 2006), this site received over 1.1 million visitors and over 2.4 million page views. Thatís almost triple what it was just six months ago.
Why is traffic so important? Because for most methods of online income generation, your income is a function of traffic. If you double your traffic, youíll probably double your income (assuming your visitor demographics remain fairly consistent). You can screw almost everything else up, but if you can generate serious traffic, itís really hard to fail. With sufficient traffic the realistic worst case is that youíll eventually be able to monetize your web site via trial and error (as long as you keep those visitors coming).
When I first launched this blog, I knew that traffic building was going to be my biggest challenge. All of my plans hinged on my ability to build traffic. If I couldnít build traffic, it was going to be very difficult to succeed. So I didnít even try to monetize my site for the first several months. I just focused on traffic building. Even after 19 months, traffic building is still the most important part of my monetization plan. For my current traffic levels, I know Iím undermonetizing my site, but thatís OK. Right now itís more important to me to keep growing the site, and Iím optimizing the income generation as I go along.
Traffic is the primary fuel of online income generation. More visitors means more ad clicks, more product sales, more affiliate sales, more donations, more consulting leads, and more of whatever else that generates income for you. And it also means youíre helping more and more people.
With respect to traffic, you should know that in many respects, the rich do get richer. High traffic leads to even more traffic-building opportunities that just arenít accessible for low-traffic sites. On average at least 20 bloggers add new links to my site every day, my articles can easily surge to the top of social bookmarking sites like del.icio.us, and Iím getting more frequent requests for radio interviews. Earlier this year I was featured in USA Today and in Self Magazine, which collectively have millions of readers. Journalists are finding me by doing Google searches on topics Iíve written about. These opportunities were not available to me when I was first starting out. Popular sites have a serious advantage. The more traffic you have, the more you can attract.
If youíre intelligent and web savvy, you should also be able to eventually build a high-traffic web site. And youíll be able to leverage that traffic to build even more traffic.
How to build traffic
Now if traffic is so crucial, how do you build it up to significant levels if youíre starting from rock bottom?
Iíve already written a lengthy article on this topic, so Iíll refer you there: How to Build a High Traffic Web Site (or Blog). If you donít have time to read it now, feel free to bookmark it or print it out for later. That article covers my general philosophy of traffic-building, which centers on creating content that provides genuine value to your visitors. No games or gimmicks.
There is one other important traffic-building tip Iíll provide here though.
Blog Carnivals. Take full advantage of blog carnivals when youíre just starting out (click the previous link and read the FAQ there to learn what carnivals are if you donít already know). Periodically submit your best blog posts to the appropriate carnivals for your niche. Carnivals are easy ways to get links and traffic, and best of all, theyíre free. Submitting only takes minutes if you use a multi-carnvival submission form. Do NOT spam the carnivals with irrelevant material ó only submit to the carnivals that are a match for your content.
In my early traffic-building days, Iíd do carnivals submissions once a week, and it helped a great deal in going from nothing to about 50,000 visitors per month. You still have to produce great content, but carnivals give you a free shot at marketing your unknown blog. Free marketing is precisely the kind of opportunity you donít want to miss. Carnivals are like an open-mic night at a comedy club ó they give amateurs a chance to show off their stuff. I still submit to certain carnivals every once in a while, but now my traffic is so high that relatively speaking, they donít make much difference anymore. Just to increase my traffic by 1% in a month, I need 11,000 new visitors, and even the best carnivals donít push that much traffic. But you can pick up dozens or even hundreds of new subscribers from each round of carnival submissions, so itís a great place to start. Plus itís very easy.
If your traffic isnít growing month after month, does it mean youíre doing something wrong? Most likely you arenít doing enough things right. Again, making mistakes is not the issue. Missing opportunities is.
Will putting ads on your site hurt your traffic?
Hereís a common fear I hear from people who are considering monetizing their web sites:
Putting ads on my site will cripple my traffic. The ads will drive people away, and theyíll never come back.
Well, in my experience this is absolutely, positively, and otherwise completely and totallyÖ FALSE. Itís just not true. Guess what happened to my traffic when I put ads on my site. Nothing. Guess what happened to my traffic when I put up more ads and donation links. Nothing. I could detect no net effect on my traffic whatsoever. Traffic continued increasing at the same rate it did before there were ads on my site. In fact, it might have even helped me a little, since some bloggers actually linked to my site just to point out that they didnít like my ad layout. Iíll leave it up to you to form your own theories about this. Itís probably because thereís so much advertising online already that even though some people will complain when a free site puts up ads, if they value the content, theyíll still come back, regardless of what they say publicly.
Most mature people understand itís reasonable for a blogger to earn income from his/her work. I think Iím lucky in that my audience tends to be very mature ó immature people generally arenít interested in personal development. To create an article like this takes serious effort, not to mention the hard-earned experience thatís required to write it. This article alone took me over 15 hours of writing and editing. I think itís perfectly reasonable to earn an income from such work. If you get no value from it, you donít pay anything. What could be more fair than that? The more income this blog generates, the more I can put into it. For example, I used some of the income to buy podcasting equipment and added a podcast to the site. Iíve recorded 13 episodes so far. The podcasts are all ad-free. Iím also planning to add some additional services to this site in the years ahead. More income = better service.
At the time of this writing, my site is very ad-heavy. Some people point this out to me as if Iím not aware of it: ďYou know, Steve. Your web site seems to contain an awful lot of ads.Ē Of course Iím aware of it. Iím the one who put the ads there. Thereís a reason I have this configuration of ads. Theyíre effective! People keep clicking on them. If they werenít effective, Iíd remove them right away and try something else.
I do avoid putting up ads that I personally find annoying when I see them on other sites, including pop-ups and interstitials (stuff that flies across your screen). Even though theyíd make me more money, in my opinion they degrade the visitor experience too much.
I also provide two ad-free outlets, so if you really donít like ads, you can actually read my content without ads. First, I provide a full-text RSS feed, and at least for now itís ad-free. I do, however, include a donation request in the bottom of my feeds.
If you want to see some actual traffic data, take a look at the 2005 traffic growth chart. I first put ads on the site in February 2005, and although the chart doesnít cover pre-February traffic growth, the growth rate was very similar before then. For an independent source, you can also look at my traffic chart on Alexa. You can select different Range options to go further back in time.
Multiple streams of income
You donít need to put all your eggs in one basket. Think multiple streams of income. On this site I actually have six different streams of income. Can you count them all? Hereís a list:
Note: If youíre reading this article a while after its original publication date, then this list is likely to change. I frequently experiment with different streams.
Adsense is my biggest single source of income, but some of the others do pretty well too. Every stream generates more than $100/month.
My second biggest income stream is actually donations. My average donation is about $10, and Iíve received a number of $100 donations too. It only took me about an hour to set this up via PayPal. So even if your content is free like mine, give your visitors a means to voluntarily contribute if they wish. Itís win-win. Iím very grateful for the visitor support. Itís a nice form of feedback too, since I notice that certain articles produced a surge in donations ó this tells me Iím hitting the mark and giving people genuine value.
These arenít my only streams of income though. Iíve been earning income online since 1995. With my computer games business, I have direct sales, royalty income, some advertising income, affiliate income, and donations (from the free articles). And if you throw in my wifeís streams of income, it gets really ridiculous: VegFamily.com advertising, direct book sales, book sales through distributors, web consulting, affiliate income, more Adsense income, and probably a few sources I forgot. Suffice it to say we receive a lot of paychecks. Some of them are small, but they add up. Itís also extremely low risk ó if one source of income dries up, we just expand existing sources or create new ones. I encourage you to think of your blog as a potential outlet for multiple streams of income too.
With the exception of #6, all of these income sources are fully automated. I donít have to do anything to maintain them except deposit checks, and in most cases I donít even have to do that because the money is automatically deposited to my bank account.
I love automated income. With this blog I currently have no sales, no employees, no products, no inventory, no credit card processing, no fraud, and no customers. And yet Iím still able to generate a reasonable (and growing) income.
Why get a regular job and trade your time for money when you can let technology do all that work for you? Imagine how it would feel to wake up each morning, go to your computer, and check how much money you made while you were sleeping. Itís a really nice situation to be in.
Blogging software and hardware
I use WordPress for this blog, and I highly recommend it. Wordpress has lots of features and a solid interface. And you canít beat its price ó free.
The rest of this site is custom-coded HTML, CSS, PHP, and MySQL. Iím a programmer, so I coded it all myself. I could have just as easily used an existing template, but I wanted a simple straightforward design for this site, and I wanted the look of the blog to match the rest of the site. Plus I use PHP and MySQL to do some creative things outside the blog, like the Million Dollar Experiment.
I donít recommend using a hosted service like Blogger if you want to seriously monetize your blog. You donít get enough control. If you donít have your own URL, youíre tying yourself to a service you donít own and building up someone elseís asset. You want to build page rank and links for your own URL, not someone elseís. Plus you want sufficient control over the layout and design of your site, so you can jump on any opportunities that require low-level changes. If you use a hosted blog, youíre at the mercy of the hosting service, and that puts the future of any income streams you create with them at risk. Itís a bit more work up front to self-host, but itís less risky in the long run.
Web hosting is cheap, and there are plenty of good hosts to choose from. I recommend Pair.com for a hosting account. They arenít the cheapest, but theyíre very reliable and have decent support. I know many online businesses that host with them, and my wife refers most of her clients there.
As your traffic grows you may need to upgrade to a dedicated server or a virtual private server (VPS). My web server is hosted by ServInt.net. What I like about ServInt is that they have a nice upgrade path as my traffic keeps growing. Iíve gone through several upgrades with them already, and all have been seamless. The nice thing about having your own server is that you can put as many sites on it as the server can handle. I have several sites running on my server, and it doesnít cost me any additional hosting fees to add another site.
Comments or no comments
When I began this blog, I started out with comments enabled. As traffic grew, so did the level of commenting. Some days there were more than 100 comments. I noticed I was spending more and more time managing comments, and I began to question whether it was worth the effort. It became clear that with continued traffic growth, I was going to have to change my approach or die in comment hell. The personal development topics I write about can easily generate lots of questions and discussion. Just imagine how many follow-up questions an article like this could generate. With tens of thousands of readers, it would be insane. Also, nuking comment spam was chewing up more and more of my time as well.
But after looking through my stats, I soon realized that only a tiny fraction of visitors ever look at comments at all, and an even smaller fraction ever post a comment (well below 1% of total visitors). That made my decision a lot easier, and in October 2005, I turned blog comments off. In retrospect that was one of my best decisions. I wish I had done it sooner.
Do you need comments to build traffic? Obviously not. Just like when I put up ads, I saw no decline in traffic when I turned off comments. In fact, I think it actually helped me. Although I turned off comments, I kept trackbacks enabled, so I started getting more trackbacks. If people wanted to publicly comment on something Iíd written, they had to do so on their own blogs and post a link. So turning off comments didnít kill the discussion ó it just took it off site. The volume of trackbacks is far more reasonable, and I can easily keep up with it. I even pop onto other peopleís sites and post comments now and then, but I donít feel obligated to participate because the discussion isnít on my own site.
I realize people have very strong feelings about blog comments and community building. Many people hold the opinion that a blog without comments just isnít a blog. Personally I think thatís utter nonsense ó the data just doesnít support it. The vast majority of blog readers neither read nor post comments. Only a very tiny and very vocal group even care about comments. Some bloggers say that having comments helps build traffic, but I saw no evidence of that. In fact, I think itís just the opposite. Managing comments detracts from writing new posts, and itís far better to get a trackback and a link from someone elseís blog vs. a comment on your own blog. As long-term readers of my blog know, when faced with ambiguity, my preference is to try both alternatives and compare real results with real results. After doing that my conclusion is this: No comment.
Now if you want to support comments for non-traffic-building reasons like socializing or making new contacts, I say go for it. Just donít assume that comments are necessary or even helpful in building traffic unless you directly test this assumption yourself.
Build a complete web site, not just a blog
Donít limit your web site to just a blog. Feel free to build it out. Although most of my traffic goes straight to this blog, thereís a whole site built around it. For example, the home page of this site presents an overview of all the sections of the site, including the blog, article section, audio content, etc. A lot of people still donít know what a blog is, so if your whole site is your blog, those people may be a little confused.
Testing and optimization
In the beginning you wonít know which potential streams of income will work best for you. So try everything thatís reasonable for you. If you learn about a new potential income stream, test it for a month or two, and measure the results for yourself. Feel free to cut streams that just arenít working for you, and put more effort into optimizing those streams that show real promise.
A few months ago, I signed up for an account with Text Link Ads. It took about 20 minutes. They sell small text ads on my site, split the revenue with me 50-50, and deposit my earnings directly into my PayPal account. This month Iíll make around $600 from them, possibly more if they sell some new ads during the month. And itís totally passive. If I never tried this, Iíd miss out on this easy extra income.
For many months Iíve been tweaking the Adsense ads on this site. I tried different colors, sizes, layouts, etc. I continue to experiment now and then, but I have a hard time beating the current layout. It works very well for me. Adsense doesnít allow publishers to reveal specific CPM and CTR data, but mine are definitely above par. They started out in the gutter though. You can easily double or triple your Adsense revenue by converting a poor layout into a better one. This is the main reason why during my first year of income, my traffic grew at 20% per month, but my income grew at 50% per month. Frequent testing and optimization had a major positive impact. Many of my tests failed, and some even made my income go down, but Iím glad I did all that testing. If I didnít then my Adsense income would only be a fraction of what it is now.
Itís cheap to experiment. Every new advertising or affiliate service Iíve tried so far has been free to sign up. Often I can add a new income stream in under and hour and then just wait a month and see how it does. If it flops then at least I learned something. If it does well, wonderful. As a blogger who wants to generate income, you should always be experimenting with new income streams. If you havenít tried anything new in six months, youíre almost certainly missing some golden opportunities. Every blog is different, so you need to test things for yourself to see what works for you. Failure is impossible here ó you either succeed, or you learn something.
Pick your niche, but make sure it isnít too small
Pick a niche for your blog where you have some significant expertise, but make sure itís a big enough niche that you can build significant traffic. My wife runs VegFamily.com, a popular vegan web site. She does pretty well within her niche, but itís just not a very big niche. On the other hand, my topic of personal development has much broader appeal. Potentially anyone can be interested in improving themselves, and I have the flexibility to write about topics like productivity, self-discipline, relationships, spirituality, health, and more. Itís all relevant to personal development.
Pick a niche that youíre passionate about. Iíve written 400+ articles so far, and I still feel like Iím just getting started. Iím not feeling burnt out at all. I chose to build a personal development site because Iím very knowledgeable, experienced, and passionate about this subject. I couldnít imagine a better topic for me to write about.
Donít pick a niche just because you think it will make you money. I see many bloggers try to do that, and itís almost invariably a recipe for failure. Think about what you love most, and then find a way to make your topic appealing to a massive global audience. Consider what will provide genuine value to your visitors. Itís all about what you can give.
A broad enough topic creates more potential advertising partners. If I keep writing on the same subtopic over and over, I may exhaust the supply of advertisers and hit an income ceiling. But by writing on many different topics under the same umbrella, I widen the field of potential advertisers. And I expand the appeal of my site at the same time.
Make it clear to your visitors what your blog/site is about. Often I visit a blog with a clever title and tagline that reveals nothing about the siteís contents. In that case I generally assume itís just a personal journal and move on. I love to be clever too, but Iíve found that clarity yields better results than cleverness.
Posting frequency and length
Bloggers have different opinions about the right posting length and frequency. Some bloggers say itís best to write short (250-750 word) entries and post 20x per week or more. Iíve seen that strategy work for some, but I decided to do pretty much the opposite. I usually aim for about 3-5 posts per week, but my posts are much longer (typically 1000-2000 words, sometimes longer than 5000 words, including the monster youíre reading right now). Thatís because rather than throwing out lots of short tips, I prefer to write more exhaustive, in-depth articles. I find that deeper articles are better at generating links and referrals and building traffic. Itís true that fewer people will take the time to read them, but those that do will enjoy some serious take-away value. I donít believe in creating disposable content just to increase page views and ad impressions. If Iím not truly helping my visitors, Iím wasting their time.
Blogging is dirt cheap.
I donít spend money on advertising or promotion, so my marketing expenses are nil. Essentially my content is my marketing. If you like this article, youíll probably find many more gems in the archives.
My only real expenses for this site are the hosting (I currently pay $149/month for the web server and bandwidth) and the domain name renewal ($9/year). Nearly all of the income this site generates is profit. This trickles down to my personal income, so of course itís subject to income tax. But the actual business expenses are minimal.
The reason I pay so much for hosting is simply due to my traffic. If my traffic were much lower, I could run this site on a cheap shared hosting account. A database-driven blog can be a real resource hog at high traffic levels. The same goes for online forums. As traffic continues to increase, my hosting bill will go up too, but it will still be a tiny fraction of total income.
Depending on the nature of your blog, you may be able to enjoy some nice perks as your traffic grows. Almost every week I get free personal development books in the mail (for potential review on this site). Sometimes the author will send it directly; other times the publisher will ship me a batch of books. I also receive CDs, DVDs, and other personal development products. Itís hard to keep up sometimes (I have a queue of about two dozen books right now), but I am a voracious consumer of such products, so I do plow through them as fast as I can. When something strikes me as worthy of mention, I do indeed write up a review to share it with my visitors. I have very high standards though, so I review less than 10% of what I receive. Iíve read over 700 books in this field and listened to dozens of audio programs, so Iím pretty good at filtering out the fluff. As Iím sure you can imagine, thereís a great deal of self-help fluff out there.
My criteria for reviewing a product on this site is that it has to be original, compelling, and profound. If it doesnít meet these criteria, I donít review it, even if thereís a generous affiliate program. Iím not going to risk abusing my relationship with my visitors just to make a quick buck. Making money is not my main motivation for running this site. My main motivation is to grow and to help others grow, so that always comes first.
Your blog can also gain you access to certain events. A high-traffic blog becomes a potential media outlet, so you can actually think of yourself as a member of the press, which indeed you are. In a few days, my wife and I will be attending a three-day seminar via a free press pass. The regular price for these tickets is $500 per person. Iíll be posting a full review of the seminar next week. Iíve been to this particular seminar in 2004, so I already have high expectations for it. Dr. Wayne Dyer will be the keynote speaker.
Iím also using the popularity of this blog to set up interviews with people Iíve always wanted to learn more about. This is beautifully win-win because it creates value for me, my audience, and the person being interviewed. Recently I posted an exclusive interview with multi-millionaire Marc Allen as well as a review of his latest book, and Iím lining up other interviews as well. It isnít hard to convince someone to do an interview in exchange for so much free exposure.
I donít think youíll get very far if money is your #1 motivation for blogging. You have to be driven by something much deeper. Money is just frosting. Itís the cake underneath that matters. My cake is that I absolutely love personal development Ė not the phony ďfast and easyĒ junk you see on infomercials, but real growth that makes us better human beings. Thatís my passion. Pouring money on top of it just adds more fuel to the fire, but the fire is still there with or without the money.
Whatís your passion? What would you blog about if you were already set for life?
Perhaps the best part of generating income from blogging is the freedom it brings. I work from home and set my own hours. I write whenever Iím inspired to write (which for me is quite often). Plus I get to spend my time doing what I love most ó working on personal growth and helping others do the same. Thereís nothing Iíd rather do than this.
Perhaps itís true that 99 out of 100 people canít make a decent living from blogging yet. But maybe youíre among the 1 in 100 who can.