Many internet marketers are constantly running from the one home based business opportunity to the other, searching for the "best" way to make money online. What they don't understand is that there are many equally good ways to make money on the internet.
One of the biggest traps new marketers can fall in is falling for hype. Many successful marketers write such good sales copies that a new marketer can easily think he simply HAS to buy the product if he wants to succeed.
You may recognize some of these examples:
"If you are serious about making money you simply have to get this..."
"Order now before your competitors use these techniques against you"
"You simply cannot afford to miss this limited opportunity..."
Now don't get me wrong. Many of these products are actually good. The problem is that many new marketers fall for the hype thinking they simply have no choice but to buy the product if they want to make money online.
You always have a choice!
What invariably happens, unless you have a solid foundation and a good understanding of the principles of internet marketing, is that you end up buying several products. Once again, this is not necessarily a bad thing...
However, it is bad when you fail to take action and keep on jumping from the one opportunity to the other, always looking for the proverbial pot of gold at the end of the rainbow.
It reminds me of a television advertisement I saw from a mutual fund company. It starts by showing people running down a street. They are in a big hurry to get somewhere and push one another out of the way to get to their cars first. They have spotted a rainbow and are trying to be the first to get to the proverbial pot of gold at the end of the rainbow. As they get closer to the rainbow, it disappears. However, suddenly they spot another rainbow in the distance and the chase resumes...
Sounds silly, doesn't it? Well, I see new marketers doing this on a daily basis. You can give them step-by-step instructions that will guarantee them to make money. But often they don't even bother reading the instructions as they have already found a new ebook they simply must have...
There are many ways to make money online. There simply is no "best" way. If you are going to be chasing after the "best" way all the time (pot of gold...) you are going to be doing a lot of running around, in circles!
Francois du Toit is a full-time internet marketer and the author of "Digging For Gold Nuggets - Lessons Learned In Internet Marketing" (This article is a small extract from this brand new book). Visit Work At Home Internet Marketing Business to claim a copy of this 100 page book while it is still being offered for free.