Boosting your return from Adsense can be done very easily and quickly, and you'll be amazed by the results. The first thing involves making only a few simple changes to the format and positioning of your Adsense ads. Forget about using banners or skyscrapers. They don't work as well as other formats. 1. Use the 250 x 250 rectangle format 2. Make the background color of the ad the same as the background color of your site, or as close to it as possible. 3. Make the ads borderless by setting the border color to be the same as the background color of the ad. Now, you need to position your ads where surfers are most likely to click on them. Research using retina scanning technology has shown that the place that surfers tend to look at first and most often is the top left. I don't know the reasons for this, perhaps it's because that's where we're used to seeing the most useful search engine results (at the top of the rankings) and search engines are the sites we most often visit, so we automatically look at the same place on other sites. Whatever the reasoning, as soon as I made the above changes to my Adsense ads, clickthrough rates doubled, immediately. You can also place ads within the text with 468X60 ad format. Most Adlinks get about a 25% higher CTR then regular Adsense ads. There's no clear reason for this but one explanation may lie in the fact that clicking on an Adlink takes the user to page of 'results'. When a user clicks on one of these, you are paid for the click. If the user finds what they want, great, if not, it seems that they hit the Back button on their browser and try again, just as you would for normal search engine results. Then they click on another result, and you get paid again. So it's possible to be paid more than once from the same Adlink click. Now, this reasoning is speculative, but it does make perfect sense in the light of my Adlinks results. So if you take some time making a few adjustments to the Adsense ads on your sites, you can very quickly treble your Adsense income. Give it a go, you'll be amazed by the results. Bill also host a forum where all aspects of making money on the 'Net is discussed. To join the forum go tohttp://www.articles-article.be/bp/ you'll be glad you did. Bill Edwards Autoresponder Letters http://www.yahoo-business.com ============================================== Bill Edwards writes "Content for your autoresponders." http://www.yahoo-busines.com He also has a private forum that covers all money making topics. To join my forum go tohttp://www.articles-article.be/bp/ You may freely reprint this article if you do not change anything including resource box. ===================================================== |
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Article By: Bill Edwards
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