Whenever the holiday season arrives, people tend to get busy doing some gift shopping. It also means that it is time for business owners to plan out their holiday greeting cards for their customers and associates. There are people who tend to delay sending greeting cards, thinking that they have all the time in the world. But you can’t simply put off this task since many of your customers are sure to take early holiday vacations. From their perspective, there’s just no point in getting holiday cards after New Year’s Day. The impact isn’t the same as receiving them during the holiday celebration. Besides, they might get the impression that you did not put a lot of thought in your effort. This is not good for your professional image.
To help you jumpstart your holiday greeting card program, here are some tips that you will find useful. Remember, greeting cards let you connect with your customers on a more personal level while putting your brand in a positive light. So keep these tips in mind when you planning to send out holiday greeting cards:
Order early – If you need to customize the design of your greeting cards, like adding your company logo or any branding designs, it is a great idea to order ahead of time. Give yourself a couple of weeks – from choosing the greeting cards to placing an order and having them delivered.
Create something special for your customers – Many businesses tend to settle with cheap, pre-printed and mass-mailed holiday greeting cards. These types of cards lack the personality and sincerity needed to help you establish a closer connection with your customers and associates, which is the main point of sending holiday greeting cards in the first place. So make sure that your cards do not look like something that you randomly picked up from a stationery shop. If you want, you can include a photo of your staff with Santa hats to give your cards an additional personal touch.
Write a short personal note – Take the time of your busy schedule to write short notes addressed individually to your customers. Keep in mind that a short handwritten note can make a lot of difference in building rapport with your recipients. Time-consuming perhaps but you can always ask your staff for some assist.
Include some branding on your greeting card – Since your focus is on extending holiday cheer, there will not be any room for straightforward marketing and promotion. Which is good as it will only diminish the impact of your holiday message. But you can still put your brand in front of your customers. This is by printing your logo on the back of the card. You may also use your company colors for the theme. By doing this, your holiday greeting card becomes consistent with your general marketing program.
Plan to have your greeting cards arrive in the mailboxes of your recipients any time during the holidays, not just on Christmas Day. Actually, it is a great idea to send right before the New Year so you can stay away from of the flood of holiday cards from other well-wishers.
For more information, you can visit this page on Holiday Greeting Cards