Indian B-Schools must get international accreditation in order to gain global recognition and respect,” said Dr. Bhimaraya Metri, Dean of the Strathclyde SKIL Business School (SSBS). He was speaking to Management Next.
“International accreditation with European Quality Improvement System (EQUIS), the Association to Advance Collegiate Schools of Business (AACSB) and the Association of MBAs (AMBA) provides a seal, a stamp that differentiates the school from its peers at the national and international level. This differentiation drives the school to more widespread recognition and to greater appreciation of its brand name globally,” he said.
Apart from the SSBS that has triple accreditation – from EQUIS, AASCB and AMBA – there are very few premier schools in India that have any international accreditation.
Saying that Indian management teaching it not in sync with today’s rapidly changing market place, Dr. Metri added: “A global focused curriculum is essential to deal with complex business scenarios.”
He said there wasn’t enough industry-academia interaction, noting “more study tours, consulting and industry research projects will help.”
Adding to the shortage of quality faculty in India, Dr. Metri said, there is also an imbalance between academically-qualified and professionally-qualified faculty. Professionally-qualified faculty can handle courses such as strategic, advertising and brand management, along with some finance, while academically-qualified faculty should concentrate on research-led teaching, theoretical concepts, models and frameworks, he said. “There is a need for a proper combination of both in all B-Schools,” he said.
While there is a need to develop world-class faculty, Dr. Metri noted, as the number of students increase, the faculty also has to stretch itself, leaving it with no time for research.“There is a need for proper balance between teaching, research and institutional building activities,” he said, suggesting the ratio to be 40:40:20.
Dr. Metri said management faculty should receive a performance-based package, like in the U.S., and government policy on research should include performance-based funding. “Linking funding with research performance encourages the management faculty to produce quality research,” he said, “which ultimately builds the research culture and consequently opens the door for research-led teaching.”
Emphasizing the need for more industry-academia interaction, Dr. Metri urged that both former and current CEOs be recruited for lectures. While they could share their hands-on experiences applying tools and techniques, he said they could also share “great success stories and notable failures which normally do not make it to any text books.”
Progress is being made in this regard, he noted, as several B-Schools are conducting regular sessions of business leader-student interface. But, he pointed out, “they should be regular, deep interactions and not be confined to a few pep talks.”