Logo talks about the brand, the company and the business as a whole. It is a symbol that helps people to remember the brand. A logo stays with the business for a long time. It is important for it to be credible and creative. As rightly said by David Ogilvy, “If it doesn’t sell, it isn’t creative.” A creative and appealing logo helps the brand to grow to a large extent. If a company wants to create an impact on the customers with its logo, a 2D logo is not sufficient for the purpose. A 2D logo should be rendered into 3D one to give it a modern feel and look. There are many raster to vector conversion software’s available in the markets that help in easing the process. But along with finding the right conversion software, creative is key to make your job look even more innovative. Vector logo design can be pleasing and credible only if a professionally trained designer who understands the competition and business clearly designs it.
Hiring a professional is the best way to approach the work. Using a vector conversion software turns out to be far less expensive than hiring a professional. But because the process involves dealing with many variables, it is not easy for a layman to think creative as a professional and achieve the desired result with effortlessness. Hence an assistance of a professional, who has been dealing with the process since long, can make the work much more artistic and simpler.
The process of vectorisation provides a solution to digitize vector data from image sources like scanned maps and drawings, aerial photos, and satellite imagery. Thus the process of R2V is very essential for the photo processing editors, as more and more companies now understand the need and benefit of vector images.
A Chinese proverb saying, 'A Picture paints a thousand words', has come out to be very true today. Images are something that in any medium keeps the viewers stuck. It has become vital for every business to have an online presence these days and images in the web play a crucial role in making the presence worthwhile. The graphics and visualization of a website has to be sharp enough to lure more users. Inserting raster images does not help the website with this. When vector images are inserted, there are more chances of visual attraction. Vector files are used because they are mathematically described because of which it turns out to be smooth at every size or resolution. This is not the case with raster images.
With the e-revolution booming, R2V service is also offered online. These online photo studios offer services like clipping path, image manipulation, 3D logo designing, raster to vector conversion, etc at an extremely affordable cost. The best part about hiring an online studio is that it offers short time turnaround. Even though the cost of these services depends on each work and its quality and quantity, it is mostly reasonable.
Chief Executive, DTP & SEO Expert at Outsource Experts Ltd.