You are in business because you want to make money. Moreover, there is no use being in business if you just keep spending your income on advertising collaterals like brochures that are expensive.
You will just keep getting high gross sales but you will realize that your profit margin is not so much. Well you can actually optimize your brochure printing so that you can also experience quite a big profit margin from your increasing sales.
First thing, let us discuss its effect. These materials talk about your business and the products or services that you offer. These are often given out on site or distributed by to designated places or during special events. These have effectively told people about what you are offering and you have experienced a dramatic growth in your business since you started giving out these advertising materials. Then you also realize that you have been spending so much. So what can you do about it?
While you cannot discount how it really works for your business, you can try other ways to circumvent the cost of printing. The best thing to do is to talk to your printer and ask them how you could bring down the cost. For sure, they could suggest many things to you.
One of the things that could effectively bring down the cost per copy is to increase the number of your orders. You are probably regularly giving out these materials anywhere and everywhere. You go to the printer for a reprint maybe quarterly so that the amount will not be too big for a one-time expense. However, if you compute your expenses, you are actually losing money because of these small orders. If you can, order your materials in bulk, like good for six months-worth of materials, so that the printing cost will be reduced. Of course, it will be taken out one time from your budget, but when the year ends, you will have saved so much on printing.
Count how many need for a certain period and order that with a little extra. For example, you may use up, one ream or 500 copies per month. Ordering 1,500 copies for three months-use could cost you around $250 per quarter. If you order 3,000 copies or six reams at one time that is good for three months, you will only pay around $400, which will come out as only $200 per quarter. Therefore, for the worth of expenses in six months, you can save $100. You will actually save more if you will order more.
Of course, you must only order what you need. Ordering too much just because the cost per copy will become cheaper is just plain crazy. You still have to compute what you will use in a period and order that much only in order to really appreciate the savings. Additionally, do not order materials that are good for more than a year because there might be changes and updates in your company and you will have to make amendments. It is just that the logic is, the more copies you order, the lesser you will pay.
Kaye Z. Marks is an avid writer and follower of the developments in commercial printing
and brochure printing
that help businesses in their marketing and advertising campaigns.