In poster printing, there are actually five main attractive factors that will spell success or failure for your promotional campaign. Do you want to protect your posters from failure?
Then, you should of course try to remember all the important details about these five elements. Let me explain to you each attractive factor one by one, so that you can easily integrate them to your own layout. Believe me, this will be crucial for your campaign.
1. The text marketing slogan or offer – The first attractive factor for any color poster is its main marketing message or slogan. This is what attracts and captures people into becoming readers. That is why you should always compose the offer or slogan of your custom posters very carefully. Make sure that their offer is ideal for your target market and locations. Use thorough market research data to really get those powerful and potent slogans so that people will not have any real choice but to read. Tell people what they need to hear in those slogans so that you can get them to quickly pay attention.
2. The text design or style itself – The next most important attractive factor after the slogan is the text design itself. A good slogan cannot really be communicated effectively if the text styles it is using are bad or hard to understand. So if you want to print outputs that really are remarkable, you have to choose the right kinds of font sizes and styles that truly engage those readers. Typically, I would recommend sans-serif type fonts since those are typically much clearer, cleaner and of course easier to understand.
3. The main object – Another very crucial attractive factor that you must pay attention to in your designs is of course the main object. This can be the picture of your product, the logo of your company, the beautiful model or maybe even the text slogan itself. This central object must always be rendered in the clearest and most appealing way to attract heads. That is why care must be taken in inserting that main object. So if the main object is an image, then you must make sure that you are inserting that image in the highest resolution possible. If the object is some kind of text, then the text should have highly creative effects for it to be easily noticed. You must give your all into the main object so that its designs can have that defining and memorable factor that each one needs.
4. The quality finish – The quality finish is also one of the major attractive factors for most commercial prints. A great copy will most certainly have glossy, thick and clean paper materials so that its design turn out quite well and impressive after printing. If yours does not have the best materials possible, it is possible that less people will pay attention to it, as they consider cheap as old boring and hardly worth the time. So make sure you pay attention to the quality of the printing materials.
5. The size – Finally, size does matter. A larger one will always get more people than a small number of little posters. So make it a point to always use the largest size that you can afford. This will help you maintain a specific attractive factor that will spell success of your designs.
Now make it a point to focus on these different attractive factors so that you can also create a great marketing poster on your own.
Kaye Z. Marks is an avid writer and follower of the developments in posters
and poster printing
that help businesses in their marketing and advertising campaigns.
Article By: Kaye Z. Marks