Even professionals can make mistakes in flyer printing. That is why it is important to continually improve oneself and learn more to make sure that each batch of outputs becomes more effective with fewer mistakes.
In this lesson, we will discuss the actual mistakes that you might have actually done already. Amateurs and professionals have one time or another done these mistakes unwittingly thinking that they will get better outputs. Of course, this rarely happens. That is why it is good to try to avoid committing these mistakes again. 1. Used cheap materials
– One basic mistake that you should definitely avoid is using cheap materials. Many advertisers think that cheap materials are best because they are just promotions to be thrown away afterwards. While there is some logic to this thinking, but in nowadays, using cheap materials will have you literally throwing away money, instead. Cheaply printed ones will hardly get you any results, and in most cases, you will be just wasting money printing them. However, if you use durable and better-looking paper and ink materials, your output should look better for a longer amount of time. This means that you can impress a lot more people easily because such will be able to do their job for a greater amount of time and in a lot more places. That is why it is a far better decision to invest in better types of materials. 2. Used black ink only
– Another mistake is the use of black inks for the print only. While doing this is indeed cheaper, it also makes the flyer design very bland. With black inks only, there will be not much emphasis and emotion in the layout itself. You will be hard pressed to impress readers, and will probably be rolled over by the competition that typically uses full color flyers. If you have done cheap printing with black inks only, you might want to rethink your situation a little bit. 3. Used the smallest template
– Some people also commit the mistake of using the smallest template for marketing. This they say will save a lot of money by reducing the ink and paper cost. Now, the only problem with this setup is that typically the smallest template is the least likely to succeed in marketing. Small flyers can be easily thrown away and even ignored by people. However, larger, and more robust are more noticeable and have a much greater pull value from readers. Never fall into the trap of printing smaller and cheaper. The best template is always the ones that will aid you with your objectives. 4. Using tacky colored paper
– Finally, a very common and amateurish mistake is printing in tacky colored paper. You have seen this done by many amateurs, typically for something or someone that is lost. While this does work to attract people to read, the very nature of the colored paper itself exudes that impression of unprofessionalism. This is not perfect for truly serious businesses that want to advertise or promote something. It is best to use standard white paper and then use a professional design to color in whatever hue you like.
Now, go review your design and printing process and see if you have committed any of these major mistakes. Correct them of course when necessary to that your future batches will not suffer from these mistakes and weaknesses.
Kaye Z. Marks is an avid writer and follower of the developments in flyers
and flyer printing
that help businesses in their marketing and advertising campaigns.