In an age where the computer and the Internet take so much attention from customers, you might be lead to believe that online ads are the future of marketing. There might be some truth to that.
But there are instances where the trusted and traditional tools are still ideal. If you want a more personal approach to marketing, then traditional printed materials are ideal. In addition, you have to understand that not everyone is connected to the Internet these days. Some people still feel more comfortable with traditional marketing. If most of your target audience prefers a traditional and personal approach to marketing, one good material to invest is the postcards. These cards are likely to be picked first and looked over in the mailbox. Because it can be touched and feel, it provides a different kind of visual experience for the receiver. This provides a personal touch on your business that many customers like. If done right, you are sure to boost your sales with your cards. Before you get your cards printed and distributed, you need to check on the following:
1. The right copy - You do not have to create a complex copy. It is ideal if you make your copy short, clear, and direct. The golden rule in a postcard copy is to keep it simple and brief. The simpler your message is the more people will understand your message easily. Keep the words simple and sentences short. You can use bullet points to highlight the important details on your message.
2. Get the perfect design - Do not make your card look overly commercial otherwise people will not believe your claims. It is best if you just create a simple but eye-catching design. It would be better if you can handwrite certain details of your message. That will add a unique personal touch to your design. Remember to be creative and unique so your card stands out from the crowd. Use your creative juices in order to create a design that will grab your prospect’s attention.
3. Make the headline strong and catchy - A great way to draw interest to your cards is to create a bold and strong headline. Use simple but words. Do not make it too long otherwise your message will be lost. It is best if you incorporate just one main idea on your headline so you do not confuse your readers with your headline.
4. Communicate your message directly - Your main goal is to encourage your target audience to take action right away whether that is to call you or visit your website. There is no need to include unnecessary details if you do not have to confuse your prospects. Never attempt to close a sale with your cards. This is not the real purpose of your cards. Just tell your customers to contact you for more details.
5. The printer - You have to work with a competent and credible printer so you are assured that your postcard printing job will go on as smoothly as possible. If printing convenience is your desire, opt for an online printer. This will make the printing process so much easier for you.
Get your postcard campaign planned well and you can be sure to get the best results. Include postcards in your marketing mix today and watch those sales and profits roll in.
Kaye Z. Marks is an avid writer and follower of the developments in postcards
and postcard printing technologies
that help businesses in their marketing and advertising campaigns.